Privacy Policy

Rita Makmak Beauty LLC

Last Updated: October 31, 2026

1. Introduction

At Rita Makmak Beauty LLC, your privacy matters to us. We are committed to treating your personal information with care and respecting your privacy throughout your experience with our studio.

This Privacy Policy explains how we collect, use, share, store, and protect information when you visit www.ritapmuartist.com, book an appointment, complete a client form, purchase a service or gift card, subscribe to our emails, or communicate with us.

By using our website or services, you acknowledge the practices described in this Privacy Policy.

2. Information We Collect

Depending on how you interact with our website and studio, we may collect the following information:

Personal and Contact Information

Full name
Email address
Phone number
Mailing or billing information when needed
Appointment preferences and communication history

Appointment and Treatment Information

Services booked and appointment history
Consultation details and treatment preferences
Health questionnaires and relevant medical history
Allergies, medications, and other information relevant to treatment safety
Client consent forms and electronic signatures
Treatment notes and before-and-after photographs

Payment and Transaction Information

When you pay a deposit, purchase a service, or buy a gift card, payment information is processed through the payment services available on our website. We may receive transaction details, payment status, and limited billing information.

Website and Technical Information

When you visit our website, certain information may be collected automatically, including your IP address, browser type, device information, pages visited, and interactions with our website.

3. Appointment Bookings and Health Information

Permanent makeup procedures require careful attention to each client’s individual needs and safety.

Before providing certain services, we may ask you to complete health questionnaires, disclose relevant medical conditions, and sign treatment consent forms through Wix Forms.

We use this information to:

Evaluate whether a requested procedure may be appropriate for you
Identify potential contraindications or treatment precautions
Prepare for your appointment
Document your consent and treatment history
Provide personalized aftercare instructions
Maintain appropriate business and treatment records

Health-related information is used for treatment-related purposes and is not used to create advertising audiences or personalize marketing campaigns.

Please provide accurate and complete information so Rita can make informed decisions about your treatment.

4. How We Use Your Information

We use personal information for legitimate business purposes, including:

Scheduling, confirming, and managing appointments
Providing consultations and permanent makeup services
Processing deposits, purchases, and payments
Sending appointment reminders and important service updates
Delivering aftercare instructions and treatment follow-ups
Responding to questions and customer service requests
Maintaining client records and documenting consent
Improving our website and services
Sending promotional communications when permitted
Complying with applicable legal obligations
Protecting our business, clients, and website from misuse or fraud

We do not sell your medical history or treatment consent information.

5. Client Photography and Marketing Consent

Before-and-after photographs may be taken as part of our consultation, treatment documentation, and follow-up process.

These photographs may help us document treatment progress, evaluate healing, and maintain accurate client records.

We may also request your permission to use selected photographs for promotional purposes, including:

Our website and online portfolio
Instagram, Facebook, and other social media
Google Business Profile
Digital advertisements
Educational and promotional materials

We use identifiable client photographs for public marketing only when the client has provided the appropriate consent.

Consent to treatment photography does not automatically mean consent to public marketing use.

Clients may contact us to withdraw permission for future promotional use. We will review removal requests and take reasonable steps to remove photographs from platforms and materials under our control, where applicable. We cannot guarantee removal of copies already shared, downloaded, or independently published by others.

6. Payments and Third-Party Service Providers

Our website uses Wix and integrated services to support online bookings, forms, payments, and business communications.

When you make a payment, your transaction may be processed by an authorized third-party payment provider.

We may share information with service providers when necessary to:

Process payments and deposits
Manage bookings and client records
Deliver emails and appointment notifications
Host and maintain our website
Provide technical support
Analyze website performance

These providers may process information according to their own privacy policies and applicable agreements.

We do not intentionally collect or store complete payment card numbers in our client treatment forms.

7. Cookies, Analytics, and Advertising

Our website may use cookies and similar technologies to improve functionality, understand visitor activity, and support marketing.

These technologies may be used to:

Remember website preferences
Support booking and website functionality
Measure website traffic and performance
Understand how visitors interact with our content
Evaluate advertising effectiveness

Some cookies may be provided by third-party services integrated with our website.

You can manage cookies through your browser settings and, where available, through our website’s cookie preferences.

Disabling certain cookies may affect website functionality.

8. Email and SMS Communications

When you book an appointment or provide your contact information, we may send service-related communications, such as:

Booking confirmations and reminders
Appointment changes
Preparation and aftercare instructions
Treatment follow-ups
Touch-up and refresh reminders
Responses to your questions

We may also send newsletters, special offers, and promotional messages when you have subscribed or when otherwise permitted by applicable law.

You can unsubscribe from marketing emails using the unsubscribe link included in those messages.

Opting out of promotional emails does not necessarily stop essential appointment-related or transactional communications.

Marketing text messages, if offered, will be handled according to the consent and opt-out requirements applicable to those messages.

9. How We Protect Your Information

We take reasonable steps to protect the personal information entrusted to us.

Client information submitted through our website, including registration forms, health questionnaires, and consent documents, is stored using Wix and its associated services.

We aim to limit access to sensitive client information to individuals who need it for legitimate business or treatment purposes.

Although we use reasonable safeguards and rely on service providers with their own security measures, no website, electronic storage system, or internet transmission can be guaranteed completely secure.

If you believe your information has been accessed or used improperly, please contact us.

10. How Long We Keep Your Information

We retain personal information for as long as reasonably necessary to provide services, maintain treatment records, fulfill business obligations, resolve disputes, and comply with applicable laws.

Different categories of information may have different retention periods.

When information is no longer required, we may delete it, anonymize it, or retain it where necessary for legitimate legal or business purposes.

11. Your Privacy Rights and Choices

Depending on applicable law, you may have the right to:

Request access to personal information we maintain about you
Ask us to correct inaccurate information
Request deletion of certain personal information
Withdraw consent for optional marketing communications
Request that we stop using your photographs for future promotional purposes
Ask questions about how your information is handled

Certain requests may be limited by legal requirements, recordkeeping obligations, or other permitted exceptions.

To submit a privacy request, please contact us using the information below. We may need to verify your identity before processing a request.

12. Children’s Privacy

Our website and permanent makeup services are intended primarily for adults.

We do not knowingly collect personal information online from children under 13 without appropriate parental or guardian authorization.

If you believe a child has submitted personal information through our website without appropriate authorization, please contact us so we can review the situation.

Our studio’s age restrictions for appointments are addressed separately in our Appointment Policy.

13. Links to Other Websites

Our website may contain links to third-party websites, including social media platforms, payment services, and other external resources.

We are not responsible for the privacy practices or content of websites we do not own or control.

We encourage you to review their privacy policies before providing personal information.

14. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our services, website features, business practices, or applicable legal requirements.

When changes are made, we will update the revision date displayed at the top of this page.

Material changes may be communicated through additional notices when appropriate or legally required.

15. Contact Information

If you have questions about this Privacy Policy or how your personal information is handled, please contact us.