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Writer's pictureRita Makmak

Customized Permanent Makeup for Different Skin Tones and Face Shapes

Updated: Jun 6

When it comes to beauty, one size doesn't fit all. This is especially true for permanent makeup. Thanks to new techniques and a better understanding of different beauty needs, permanent makeup can be customized to enhance any skin tone and face shape. Whether you have light or dark skin, a heart-shaped face, or a square jawline, permanent makeup can be tailored to highlight your unique features.


Matching Makeup with Your Skin Tone


Light to Fair Skin For light to fair skin, it's important to choose colors that add warmth and depth without looking too strong.

full face permanent makeup

  • Eyebrows: Light brown to medium brown shades work best. Techniques like microblading or powder brows add natural-looking definition.

  • Eyeliner: Soft brown or charcoal shades are better than harsh black. They define the eyes without looking too intense.

  • Lips: Pale pinks, peaches, and nude tones are flattering. Lip blushing gives a soft, natural color to the lips.



Medium Skin Medium skin tones can handle a bit more color without losing the natural look.


  • Eyebrows: Rich browns and taupe shades are ideal. Ombré brows, which fade from light to dark, create a beautiful effect.

  • Eyeliner: Dark brown or classic black adds striking but natural definition.

  • Lips: Coral, rose, and berry shades complement medium skin tones well. Full Lip Color or Lipstick Effect makes lips look fuller and more defined.


Deep to Dark Skin For deep skin tones, richer and more vibrant colors are the most flattering.

pmu before after

  • Eyebrows: Dark brown to nearly black shades work well. Combo brows, which uses very fine needles, creates natural-looking hair strokes.

  • Eyeliner: Bold black or deep brown eyeliners are perfect. Winged eyeliner can dramatically enhance the eyes.

  • Lips: Bold reds, deep purples, and rich berries provide a striking contrast. Aquarelle Lips ensures even color and a long-lasting look.



Tailoring to Face Shapes


Round Faces For round faces, the goal is to create the look of length and definition.


  • Eyebrows: High arches can make the face look longer. Microshading adds depth and dimension.

  • Eyeliner: A slight wing can help elongate the eyes.

  • Lips: Defined lip liner and a slightly darker shade can make lips look fuller and more defined.


Square Faces Square faces benefit from softening the strong jawline and adding curves.


  • Eyebrows: Softly rounded brows balance angular features. Combination brows, with both microblading and shading, look natural.

  • Eyeliner: Soft, smudged lines rather than sharp edges can soften the overall look.

  • Lips: Soft, rounded lips with a slight gloss can draw attention away from the jawline.

permanent makeup before after

Oval Faces Oval faces are very versatile, allowing for many styles.


  • Eyebrows: A soft arch complements the balanced proportions of an oval face. Powder brows create a soft, filled-in look.

  • Eyeliner: Almost any style works, from simple lines to dramatic cat-eyes.

  • Lips: Experiment with different shapes and colors, as oval faces can carry both bold and subtle looks well.

Heart-Shaped Faces For heart-shaped faces, the focus is on balancing a wider forehead with a narrower chin.


  • Eyebrows: Low, slightly curved arches soften the forehead. Microshading creates a light, airy brow look.

  • Eyeliner: A thin line along the lash line defines the eyes without overwhelming the upper face.

  • Lips: A fuller upper lip with a soft cupid's bow balances the face. Lip blushing enhances the lips subtly.


Permanent makeup offers many possibilities, allowing for endless customization to suit your individual needs. By choosing the right techniques and colors for your skin tone and face shape, you can achieve a look that enhances your natural beauty effortlessly. Whether you want subtle definition or a bold statement, permanent makeup can help you achieve your desired look. Explore these options with a skilled technician, and let your unique beauty shine through.


Follow these links to find much more about Eyebrows, Eyeliner, Lips.


Ready to see how permanent makeup can be tailored just for you? Contact us today to schedule a consultation and start your journey to a customized, flawless look!


Stay fabulous! 😊

Rita Makmak - Permanent Makeup Artist

Your Beauty Is My Passion





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